John has over 20 years experience in the media business, most recently prior to Lassoo as CEO of magazine media and content marketing business, Tangible Media. He is a passionate believer that the more technology evolves and channels develop to deliver content and advertising, the ability to captivate an audience has never been more critical. Captivation is created as a result of a relentlessness commitment to engagement, originality, relevance and context. His ability to commercialise engagement is market-leading as a result of a focus on media, be it digital, social, print, mobile or broadcast, that consumers see intrinsic value in.