Annika brings an extensive background in marketing technology and digital project management, and has helped many of her clients creating an IT and data driven marketing environment. She loves to work as a mediator, helping clients to understand their requirements and find the technology solution that best matches their needs. As a strong process thinker, it’s in her nature to optimise and streamline resources to make projects more efficient and transparent. Her industry experience includes automotive, banking, FMCG, retail and household appliances for international clients in New Zealand as well as Australia and Europe.