To profile Sleepyhead’s new Sanctuary bed range and amplify the key theme, The Most Beautiful Sleep, Lassoo created “the most beautiful event” with a live fashion show bringing the creative to life. Sanctuary beds were displayed in a chic ‘downtown’ space, styled to look like a luxury bedroom, giving guests the chance to touch and feel the range.

Content from the event was shared across a number of social, online and radio platforms generating an audience of over one million. The hashtag was used more than 1,000 times.

Results:
Total audience reached: 1,740,868
95% of event goers shared content