The most beautiful event to celebrate the most beautiful sleep

To profile Sleepyhead’s new Sanctuary bed range and amplify the key theme, The Most Beautiful Sleep, Lassoo created “the most beautiful event” with a live fashion show bringing the creative to life. Sanctuary beds were displayed in a chic ‘downtown’ space, styled to look like a luxury bedroom, giving guests the chance to touch and feel the range.

Content from the event was shared across a number of social, online and radio platforms generating an audience of over one million. The hashtag was used more than 1,000 times.

Results:
Total audience reached: 1,740,868
95% of event goers shared content