The Lassoo team are pioneers in managing influencer marketing campaigns for a range of clients. With our strong relationships across New Zealand and Australia, we can find the right fit for any brand.

To coincide with traditional PR activity during the Sleepyhead Sanctuary campaign, Lassoo identified key social influencers to test out Sleepyhead’s Sanctuary bed and post their experiences about getting “the most beautiful” sleep. Content ranged from blog posts to social media mentions, providing mass reach and brand awareness, while also giving Sleepyhead additional content to share on its own channels.

Results:
Combined reach of 611,310
Social engagements: 34, 860

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