To promote EziBuy’s 35th Birthday Lassoo constructed NZ’s largest washing line at the Palmerston North HQ carpark. The 50m line had $30,000 worth of clothing pegged up on it, and people were invited to choose an item for free or gift one to charity.

The local radio station broadcast live from the line, encouraging people to come down. And, in addition, to the outdoor activity, more than 400 people visited the EziBuy store, with a record-breaking number of sales taking place in the first two hours.

The activation resulted in widespread media coverage across local media, The Dominion Post, Stuff.co.nz, Classic Hits and TVNZ Breakfast.

Results:
– 450 items of clothing ‘unpegged’
– 150 items donated to charity
– 1 Million reach

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