John has over 20 years experience in the media business, most recently prior to Lassoo as CEO of magazine media and content marketing business, Tangible Media. He is a passionate believer that the more technology evolves and channels develop to deliver content and advertising, the ability to captivate an audience has never been more critical. Captivation is created as a result of a relentlessness commitment to engagement, originality, relevance and context. His ability to commercialise engagement is market-leading as a result of a focus on media, be it digital, social, print, mobile or broadcast, that consumers see intrinsic value in.
John BakerManaging Director
Bridgette founded Lassoo in 2002. She has worked in media for more than 20 years, amassing a wealth of media, marketing and client knowledge as well as a wide-range of carefully-cultivated contacts. Bridgette is passionate about working on communications strategies that drive the desired outcomes and is not afraid to challenge the norm. The Lassoo team is encouraged to think broadly and focus on commercial realities.
With more than 20 years of industry experience, Ruth is responsible for the smooth running of our Finance, HR and IT functions. Ruth spent a significant portion of her career as Group Finance Manager for a large agency, further combined with 10 years of contracting. Ruth has experienced the many colours and challenges that agency life offers.
Ruth PerryFinance Director
Louise is a specialist in communication and brand strategy, partnerships, channel integration, content marketing, risk mitigation and media relations. She has extensive experience in building and maintaining brand profile and reputation through a strategic mix of PR, activation, social, digital PR, content creation and influencer strategy. Day to day Louise takes care of steering the communication strategy and direction of client campaigns and it has been said, she is verging on being evangelistic in her pursuit of new ideas and making the seemingly unthinkable a reality.