John has over 20 years experience in the media business, most recently prior to Lassoo as CEO of magazine media and content marketing business, Tangible Media. He is a passionate believer that the more technology evolves and channels develop to deliver content and advertising, the ability to captivate an audience has never been more critical. Captivation is created as a result of a relentlessness commitment to engagement, originality, relevance and context. His ability to commercialise engagement is market-leading as a result of a focus on media, be it digital, social, print, mobile or broadcast, that consumers see intrinsic value in.
John BakerManaging Director
Bridgette founded Lassoo in 2002. She has worked in media for more than 20 years, amassing a wealth of media, marketing and client knowledge as well as a wide-range of carefully-cultivated contacts. Bridgette is passionate about working on communications strategies that drive the desired outcomes and is not afraid to challenge the norm. The Lassoo team is encouraged to think broadly and focus on commercial realities.
With more than 20 years of industry experience, Ruth is responsible for the smooth running of our Finance, HR and IT functions. Ruth spent a significant portion of her career as Group Finance Manager for a large agency, further combined with 10 years of contracting. Ruth has experienced the many colours and challenges that agency life offers.
Ruth PerryFinance Director
Annie has more than 30 years’ experience in public relations and journalism in New Zealand and the United Kingdom. She has worked extensively in consumer and corporate communications in both countries, providing clients with strategic advice, issues management and media liaison. As well as CEOs and Board Chairs, she has worked with and interviewed Prime Ministers, Oscar-winning actors, rock legends and sport stars. Plus, the occasional criminal. At Lassoo, Annie advises a wide range of clients in the corporate, finance, rural, entertainment and manufacturing sectors as well as several Government departments.
Annie HoganPR Director
Hayley is passionate about public relations and lectured on the subject at AUT. Hayley’s expertise encompasses media relations, events, social media strategy and content generation. She has extensive knowledge about the online landscape and has strong relationships with local and national media and influencers. Her clients range from major publicly listed corporates to NZ iconic companies and a wide range of consumer brands.
Hayley BurrowsPR & Social Media Senior Account Manager
Hannah is noted for her writing and editing skills, which she has put to good use during her three years at Lassoo for a wide range of clients. With a nose for the newsworthy and a keen interest in the issues grabbing the headlines, Hannah thrives on spotting a PR opportunity for her clients and making it happen.
Hannah ParrPR Account Manager
Monique recently joined the Lassoo PR team, bringing with her a diverse set of trade marketing skills from three years at a large textiles/manufacturing company. Her experience includes corporate and creative writing and communications, assisting in the creation and implementation of marketing strategies and campaigns as well as content, website and event management.
Monique RichardsonPR Account Manager
With over 25 years in the industry, Fiona is an experienced in-house producer who looks after all of Lassoo’s production requirements. She has long-standing relationships with a range of experienced creatives and suppliers, and likes to work collaboratively to achieve outstanding results for our clients.
Fiona MastersProduction Manager
With experience in hospitality and administration, Oceane has recently joined Lassoo from her native France. Multi-lingual (English, French and German), Oceane is a quick learner and hard worker and ambitious to further her career in New Zealand. She is responsible for the smooth running of Lassoo, greeting visitors and clients, setting up for meetings and making sure Lassoo is looking at its best at all times.
Oceane ChouetAgency Coordinator
Jenny has more than 25 years’ experience in media, managing accounts across Retail, FMCG, Automotive, Finance and Entertainment industries. Jenny has wonderful attention to detail, television prowess and negotiation skills. In a previous life, Jenny was involved in education and has enjoyed mentoring young media buyers when possible.
Jenny ForsytheMedia Manager
Anna has over 25 years experience in the media industry. Prior to Lassoo, and most recently, working at other large agencies on multi-channel retail accounts. Anna’s wealth of experience gives her clients’ peace of mind that they are in capable hands. She has built strong relationships with key media personnel over the years, and her negotiation skills are second to none.
Anna Gethin-JonesMedia Manager
David has worked in media for the past 20 years, working at several award-winning agencies with large accounts. He also has experience in sales, working for APN (now NZME). David has been with Lassoo since June 2016 and is enjoying putting his many years of experience across a new portfolio of clients.
David SharpeMedia Manager
Charlotte has extensive industry experience working for several international agencies and across many different categories including Retail, FMCG, and Automotive. Since Charlotte joined Lassoo in 2016, she has utilised her strengths and past experiences for her current line-up of clients.
Charlotte ChaoSenior Media Planner/Buyer
Ipshita has five years’ experience in the media industry, including implementation, buying, planning and strategising for global brands. Her proficiency lies in translating brand’s marketing objectives to media deliverables through a measured understanding of consumer trends and market insights. She is adept at developing highly targeted media strategies that are effective in driving awareness and generating revenues.
Ipshita DasguptaMedia Planner/Buyer
Hamish has worked at Lassoo for over six years, developing and managing effective digital campaigns across all channels for a wide range of clients. With a background in law and finance, Hamish has the perfect blend of analytical and strategic thinking, making him highly skilled across buying, planning, monitoring and digital strategy. He is also adept at the integration of online and offline media. As new technologies emerge across marketing and media at pace, Hamish’s role has expanded to provide leadership across these emerging technologies for Lassoo.
Hamish Scott-KnightHead of Media Technology
With 15 years combined experience in both Digital Director and Marketing Manager roles, Anna is no stranger to the ever-evolving world of Digital Marketing. Having worked agency and client-side across a range of B2B and B2C organisations, she brings an incredible wealth of experience to all digitally-led campaigns we develop for our clients at Lassoo. Her broad industry experience includes retail, wholesale, eCommerce, FMCG, advertising, PR, media, HR, recruitment, fashion, alcohol, health, franchise, finance, insurance, automotive and construction.
Anna GervaiHead of Digital & Social Strategy
Ivana has over five years’ experience in online marketing and digital media. She is Google certified and has a genuine passion for data analysis. She can guide organisations through the often unfamiliar world of digital media and advise on the best strategic use of digital tools. Prior to joining Lassoo, Ivana worked for several agencies overseas where she developed her skill for number crunching.
Ivana LorenzoSenior Digital Operations Executive
After graduating in September 2016, Luke is enjoying life in the workforce and exploring the world of digital media. Luke is Google certified and works with a range of clients at Lassoo, assisting them with their digital requirements. His career highlight to date is seeing some fantastic results from his first digital campaign.